Chemco

Chemco Repair Xtreme Brand Identity

A Divided Surface, A Unified Identity

Chemco’s RX brand, short for Repair Xtreme, is a product line offering a wide range of automotive body repair and refinishing coatings suited for independent body shops.

The core visual theme is a horizontal split that symbolises the refinishing process, dividing the graphics into two parts: a neutral surface representing the base layer and the vibrant part representing the finished vehicle surface. This motif appears across all brand assets, from the logotype, where the “R” and “X” are rendered in positive and negative space, to packaging, catalogues, and trade fair displays. Each product in the line is distinguished by a unique colour and subtle surface pattern that hints at its intended use.

The refreshed identity establishes a clear shelf presence and professional positioning. With strong visual differentiation, ease of navigation, and a cohesive system across all touch-points, Chemco’s RX brand now conveys innovation, reliability and the high-performance of its professional body repair solutions.

Year: 2024

Brand identity  |  Logo design  |  Packaging design  |  Visual communications
Close up view visualisation of Chemco Repair Xtreme cans with the new systematic graphic design solution.
Visualisation of the product family of Chemco Repair Xtreme coatings, showing how the new design ties them together but at the same time clearly distingueshes different use cases within the family.
Visualisation of Chemco Repair Xtreme special line of products, the lizard skin line, that fits into the brand identity but is clearly separeted from the classic products.
Visualisation of the Chemco RX Repair Xtreme corporate brand identity design use case, showing stationery example: business cards.
Opened Chemco RX Repair Xtreme company product catalogue displaying the layout and graphic design.
Visualisation of the Chemco RX Repair Xtreme corporate brand identity design use case, showing examples of poster designs.
Visualisation of the Chemco RX Repair Xtreme corporate brand identity design use case, showing an example of a jumbo poster design.
Visualisation of the Chemco RX Repair Xtreme corporate brand identity design use case, showing an example of a jumbo poster design.

Chemco

Chemco Repair Xtreme Brand Identity

A Divided Surface, A Unified Identity

Chemco’s RX brand, short for Repair Xtreme, is a product line offering a wide range of automotive body repair and refinishing coatings suited for independent body shops.

The core visual theme is a horizontal split that symbolises the refinishing process, dividing the graphics into two parts: a neutral surface representing the base layer and the vibrant part representing the finished vehicle surface. This motif appears across all brand assets, from the logotype, where the “R” and “X” are rendered in positive and negative space, to packaging, catalogues, and trade fair displays. Each product in the line is distinguished by a unique colour and subtle surface pattern that hints at its intended use.

The refreshed identity establishes a clear shelf presence and professional positioning. With strong visual differentiation, ease of navigation, and a cohesive system across all touch-points, Chemco’s RX brand now conveys innovation, reliability and the high-performance of its professional body repair solutions.

Year: 2024

Brand identity  |  Logo design  |  Packaging design  |  Visual communications