Rich heritage meets new territories

Bimota Panoramica was a concept motorcycle proposal of what was later released as Bimota Tesi H2 Tera, a high-performance adventure motorcycle that features Bimota’s signature hub-center steering in place of traditional front forks, offering superior handling, stability and a unique automatic height adjustment system.

From overall proportions to surfacing and graphics, the focus of design was to emphasise and highlight the unique front wheel suspension system while draw on Bimota’s rich history and interpret it into a contemporary, futuristic design. Furthermore, the final design had to be unmistakably recognisable as a Bimota and it had to convey Bimota’s excellence and exclusivity.

The new interpretation of Bimota elements had the mission to inspire existing customers as well as attract new ones. Furthermore, a design that can convey the product’s technical uniqueness and superiority over competitors has a clear marketing advantage and needs less investments in communications.

Year: 2022