Bimota

Bimota Eicma 2019 Trade Fair Booth Design

Designing Presence: Bimota’s Motorcycle as Sculpture

We’ve designed several exhibition stands for Bimota at EICMA in Milan − one of the brand’s key communication platforms. The 2019 concept was built around a striking black-and-white cube structure. Drawing inspiration from Italian town squares, gallery spaces and boutique interiors, the design placed the motorcycle at the heart of the stand − elevated like a sculpture. A soft yet powerful diffuse lighting ceiling added to the immersive atmosphere, ensuring a premium brand experience and optimal product presentation.

Year: 2019

Booth design  |  Brand identity
A photo from the Eicma show 2019 in Milano, from the Bimota presentation of the new Tesi H2 motorcycle, showing the wall with the Tesi H2 and the slogan “The Revolution Continues” graphics.
A computer visualsation of the trade fair booth concept interior for the Bimota stand at Eicma 2019 in Milano.
A computer visualsation of the trade fair booth concept exterior for the Bimota stand at Eicma 2019 in Milano.
A photo of the Bimota stand at Eicma show 2019 in Milano, showing the newly presented Bimota Tesi H2 motorcycle on a tall white pedestal.
A photo of the Bimota stand at Eicma show 2019 in Milano, showing the crowd gathered for the new motorcycle presentation.
A photo of the Bimota stand at Eicma show 2019 in Milano, showing the all-white interior of the booth with the motorcycle in the middle.
A photo of the Bimota stand at Eicma show 2019 in Milano, showing the wall with small photos, describing the Bimota heritage and technical knowledge.
A computer visualsation of the trade fair booth concept exterior for the Bimota stand at Eicma 2019 in Milano.

Bimota

Bimota Eicma 2019 Trade Fair Booth Design

Designing Presence: Bimota’s Motorcycle as Sculpture

We’ve designed several exhibition stands for Bimota at EICMA in Milan − one of the brand’s key communication platforms. The 2019 concept was built around a striking black-and-white cube structure. Drawing inspiration from Italian town squares, gallery spaces and boutique interiors, the design placed the motorcycle at the heart of the stand − elevated like a sculpture. A soft yet powerful diffuse lighting ceiling added to the immersive atmosphere, ensuring a premium brand experience and optimal product presentation.

Year: 2019

Booth design  |  Brand identity