Berk Composites

Berk Composites Brand Identity

Lightweight Performance, Sharpened Identity

Berk Composites is renowned for producing premium carbon fibre bicycle components. Their product lineup features mainly saddles in a variety of designs and colours, and matching bar tapes. Additionally, they produce bicycle frames and add-ons all from carbon fibre. 

In partnership with the Slovenian footwear brand Alpina and Berk Composites, we collaborated to create innovative lightweight cycling shoes, that combine performance and comfort.

The brand identity has been revamped to convey a more sophisticated look. The previous logo, based on the founder’s signature, lacked character and did not reflect the high quality of the company’s products. The redesigned logo has been simplified and modernised, featuring sharper edges and dynamic elements. Triangular shapes, derived from the letter “B,” have been incorporated as a distinctive symbol.
The new design is fresh and edgy, capturing the essence of a modern, innovative company. It remains instantly recognisable even at small scales and elevates the brand to a new level. The redesign included new brand elements, a website, social media assets, updated packaging, and promotional materials.

Year: 2022

Brand identity  |  Logo design  |  Packaging design  |  Visual communications  |  Web page design
A modern brand identity for Berk Composites, featuring sleek stationery including business cards, envelopes, and letterhead. The design uses a minimal black and white color palette with sharp geometric shapes derived from the letter “B,” reflecting the brand’s refined and high-performance aesthetic. A subtle background pattern made of repeating triangular logo elements evokes the texture of carbon fibre, reinforcing the brand’s connection to premium carbon components. The composition highlights the company’s new visual direction: Lightweight Performance, Sharpened Identity.
Minimalist black packaging for Berk Composites handlebar tape, featuring the new sharp-edged logo design. The modern visual identity reflects the brand’s focus on premium carbon fibre cycling components and lightweight performance. Triangular cut-outs subtly reveal the color inside, aligning with the brand’s sleek and dynamic design language.
Black textile bag with drawstring and the white Berk logo printed at the centre of the bag.
Minimalist black packaging for Berk Composites shoes featuring the new, sharp-edged logo design. The black box has clean white graphics.
Matte teal sports bottle featuring the Berk Composites logo, placed horizontally on a neutral background. The sleek and minimal design aligns with the brand’s lightweight performance philosophy, while the angular logo reinforces the sharp, dynamic identity introduced in the brand’s redesign.
Double-sided promotional flyer design for Berk Composites. The front side showcases a dynamic layout with carbon fibre saddles in an infinite range of colour variations, emphasizing product customizability. The back side features a refined company description, the updated Berk logo, and a subtle background pattern made of the brand’s signature triangular symbol, reinforcing the visual identity.
Promotional flyer for Berk Composites featuring a high-end carbon fibre bicycle saddle image and a bold, rainbow-colored “MONOCOQUE” title, highlighting the availability of the saddle in a variety of custom colours. The flyer also includes the updated Berk logo and a QR code for quick access to more information. The design reflects the brand’s emphasis on innovation, lightweight performance, and personalization.

Berk Composites

Berk Composites Brand Identity

Lightweight Performance, Sharpened Identity

Berk Composites is renowned for producing premium carbon fibre bicycle components. Their product lineup features mainly saddles in a variety of designs and colours, and matching bar tapes. Additionally, they produce bicycle frames and add-ons all from carbon fibre. 

In partnership with the Slovenian footwear brand Alpina and Berk Composites, we collaborated to create innovative lightweight cycling shoes, that combine performance and comfort.

The brand identity has been revamped to convey a more sophisticated look. The previous logo, based on the founder’s signature, lacked character and did not reflect the high quality of the company’s products. The redesigned logo has been simplified and modernised, featuring sharper edges and dynamic elements. Triangular shapes, derived from the letter “B,” have been incorporated as a distinctive symbol.
The new design is fresh and edgy, capturing the essence of a modern, innovative company. It remains instantly recognisable even at small scales and elevates the brand to a new level. The redesign included new brand elements, a website, social media assets, updated packaging, and promotional materials.

Year: 2022

Brand identity  |  Logo design  |  Packaging design  |  Visual communications  |  Web page design