From Pixel to Precision

How squares, pixels, and projections define INO’s aesthetic

The graphic elements and overall communication are derived from and aligned with INO’s brand identity. Everything originates from the square – the pixel – which is reimagined in various forms. A bitmap effect is used as a visual reference to the mesh of a screen-printing frame. Isometric projection is used to reflect engineering precision and technicality, while elements of the logo are transformed into three dimensional interpretations.

Year: 2016 –