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Stayer safety is company for producing and marketing safety equipment. Basic idea for identity is communication of protection, but this cliché is developed in strong identity system with developed icons for every product range. Beside stronger coherence this system is also much improving quick navigation trough numerous product ranges in their catalog. Furthermore graphical system also predicts logical way to combine corporate identity with local companies which sells their products in foreign countries. System will be upgraded in future with new applications.
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Business case:
Identity as a system needed for easier product classification and a quicker purchase decision
Visual communications:
Barbara Šušteršič, Jure Miklavc
Client:
Stayer Safety / Lokatrade d.o.o.
Year:
2009
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